project #4 self crit

Doing a time based project was a new experience for me, I have never used the software necessary to create .gif or .mov until very recently. Thus this project was very tough but a nice introduction and a good way to get me to think about the possibilities of time based media. I decided to create a mock ad for a skateboarding shop here in town called The Denver Shop. I have been close with the owner of the shop for about ten years now and I have always wanted to do some type of digital work for him. So, when this project came up I decided to go film one of the team riders doing a trick and and create a .gif as an ad for his “introduction” to the team (josh murphy already rides for the shop). Josh spent nearly an hour trying this trick (gap to 50-50) before making it giving the final result that much more significance. I feel that skateboarding is an amazing art in itself but to truly enjoy skating it must be crossbreed with different forms of art like photo, film and video editing. Through this project i realized with out time based media I would have never picked up a board. However the amazing videos and ads that have been produced inspire people like me everyday so this is my attempt to create something to inspire others to appreciate the beauty of skateboarding...